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Media Department Presentation [Parts 1-2]

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Presentation by R.J.. Reynolds' media department for new employees in the brand management department. Management provides an overview of the organizational structure of the department and how other departments relate to it. Tom McCabe then discusses several media projects including advertorials aimed at the young adult smokers market segment, custom print vehicles sponsored by Reynolds, sports and mall advertising, and advertising aimed at the Black and Latino markets. Click Here to View Part 1 Click Here to View Part 2
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Keywords

  1. Advertising
  2. African American
  3. African Americans
  4. Browse By Keywords In Ucsf Industry Videos
  5. Cigarette
  6. Cigarette Brands
  7. Demographics
  8. Female
  9. Hispanic American
  10. Male
  11. Marketing
  12. Mass Media
  13. Promotions
  14. Public Place
  15. Sports Marketing
  16. Suburban
  17. Tobacco
  18. Young Adult Smoker

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