Description

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the right to market their products, attempting to reach a 50% market share in the United States, and the demographics of smokers purchasing Philip Morris brands. Two spoofs featuring puppets of George and Barbara Bush and Lee Iacocca are interspersed with the presentations. Day 1, Reel 2: Senior management review 1988 sales performance and discuss 1989 goals. Topics include brands (particularly Marlboro, Virginia Slims, Merit, Benson & Hedges, Cambridge and Alpine), market share, distribution mechanisms, pricing, market demographics (particularly young adults, Blacks, older smokers, and women), price value brands, supermarkets and convenience stores, competition with R.J. Reynolds, external threats (California excise tax), shelf space, and coupons. At the end of management's presentation there is a short video spoofing Surgeon General C. Everett Koop. Day 1, Reel 3: Starts with a bell boy calling for Philip Morris and then a video segment spoofing Jesse Jackson. Guy Smith delivers address on the theme of the right to choose to smoke. He points to the anti-smoking movement's advocacy of smoking as a socially unacceptable behavior and the successes of that movement including the...

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