Description
Narrated slide show including such issues as the challenges facing the tobacco industry, a historical report on sales and volumes, the price value market segment, and a demographic report on Philip Morris' customers. It is acknowledged that a strong young adult market share is key to maintaining market position and that it is easier and ultimately more beneficial to recruit young, new smokers rather than getting older smokers to change brands. Click Here to View Part 1 Click Here to View Part 2
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- Addiction
- Adult
- Advertising
- African American
- African Americans
- Airplane
- Anti Smoking Advocacy
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- Business Activity
- Caucasian
- Cigarette
- Cigarette Brands
- Elderly
- Excise Tax
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- International Trade
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- Lawsuit
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- Male
- Mass Media
- Nicotine
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- Sales
- Secondhand Smoke
- Smoker Behavior
- Smoking Restriction
- Societal Attitude
- State Legislation
- Surgeon General
- Tobacco
- Tobacco Industry
- Tobacco Related Health Concerns
- Workplace
- Young Adult Smoker