Skip to main content

Business Status Report Sections 'A', 'B', 'C' Edited Master [Parts 1-2]

View
@ Internet Archive

Description

Narrated slide show including such issues as the challenges facing the tobacco industry, a historical report on sales and volumes, the price value market segment, and a demographic report on Philip Morris' customers. It is acknowledged that a strong young adult market share is key to maintaining market position and that it is easier and ultimately more beneficial to recruit young, new smokers rather than getting older smokers to change brands. Click Here to View Part 1 Click Here to View Part 2
Rights:
Access to the Internet Archive’s Collections is granted for scholarship and research purposes only. Some of the content available through the Archive may be governed by local, national, and/or international laws and regulations, and your use of such content is solely at your own risk
View Original At:

Record Contributed By

Internet Archive

Record Harvested From

Internet Archive